featuring @MarinaFesss in Daphne
We all know Coco Chanel, Estee Lauder and Elizabeth Arden- women whose impact on the beauty industry can be hardly overestimated. But what do we know about women who are currently innovating the beauty sphere? Women whose achievements are too important and game-changing to be written out of history.
So, let’s shout out the women who are transforming the beauty industry today!
Emily Weiss started as a beauty blogger and now owns one of the most successful businesses in the world- Glossier. The brand’s ethos speaks to women who want to highlight their features, not change them. Glossier is now valued at more than $1.2 billion and it is just few years after the company was launched in 2014! The secret of success is that it felt genuinely democratic and sparked a trend.
Anita Roddick, founder of The Body Shop, back in the 70s. "70s? Why is she on this list then?",- you will ask. Because Anita spearheaded vegetarian and ethical beauty, which is revolutionary nowadays. She awakened women everywhere to animal testing in the beauty industry and showed us that beauty with a clear conscience was possible. If you buy anything from Body Shop you would understand.
(The) Rihanna - music, fashion and beauty icon launched the “beauty brand for all”- Fenty so that the women of all colors could be included in the conversation. The key of the brand’s success is that Fenty Beauty connected emotionally with women who had long been treated as though they didn’t exist by the beauty industry. Rihanna creates makeup to inspire: “Makeup is there for you to have fun with”.
Andreja Pejić is an international inspiration to both the Fashion industry and Transgender community. As the first model to successfully transcend the boundaries of gender, modeling for both women’s and menswear, Pejić made history by becoming the first transgender woman to be featured in American Vogue. She was then signed by Make Up For Ever in April 2015 as the face of the brand and became the first transgender model to land a major makeup campaign.
Charlotte Tilbury is one of the most influential makeup artists of all time. Since launching her own make-up brand in 2012, Tilbury has transformed herself from behind-the-scenes beauty queen to household name. Uniquely for a makeup artist, Charlotte has managed to achieve extraordinary success across both skincare and cosmetics owning a company worth $ 1 billion.
We loved learning a little more about these amazing brands and the women that created them. Come back for more notes on the real innovators in the beauty industry.
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